This was never meant to be serious, of course. it is heartbreaking to hear a jokey commentary over pictures of dogs whose bodies are heaving with the effort of trying to suck in enough air to keep themselves conscious.
One day.. one day... videos like the above will be considered as inappropriate as making a joke about a child struggling to breathe.
And note well: in the video below, the features pointed out as indicators of this boy's acute respiratory distress - "the tug", and the indentation on the ribs - are exactly what you see in the pug video above.